Genno, shirtless, hands on hips, showing his abs

6 Week Core Transformation Challenge

My most complete program for building a strong, defined, functional core.

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I'll be guiding you through every single workout

Founding members

Day 1 starts Monday, November 2

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This isn't youraverage ab program…

Genno holding a medicine ball overhead, with his upper abs, lower abs, obliques and serratus labelled

…you will train it all.

Most ab workouts hit the same spots over and over, and it's no surprise your progress stalls.

This program hits every part of your core and gets harder as your abs get stronger.

The roadmap

Each day, we focus on a different function of the core.

Train with Genno, right from your phone

Every workout is a follow-along video in the GENNOFIT app. Press play whenever it suits you.

GENNOFIT app home screen: Week 2, Day 7, today's workout Brace and Protect GENNOFIT app training screen: the 6-week ab challenge calendar with completed days in red
The GENNOFIT app playing Genno's Core Connection workout

Your FREE bonuses

By signing up for the challenge you will also unlock:

6 Weeks of the GENNOFIT App, FreeFull access to the app for the entire duration of the challenge. And when it's over, the program is yours to keep forever.
Nutrition PlannerAbs are built in the gym and revealed in the kitchen. The nutrition planner gives you the tools to make sure your diet is working with your training.

Plus

Three exclusive guides included with your program, yours to keep forever

Muscle Building GuideGenno's personal guide to building lean muscle so your results show from every angle, not just your abs.
Genno's Favorite Low Calorie SnacksGenno's personal go-to snacks that keep you on track without feeling like you're on a diet.
How to Lose Fat Without Counting CaloriesThe simple approach to fat loss that doesn't require tracking every bite, so you can stay consistent without the stress.

Your next 6 weeks will look like this

I've tried everything, and I found what works.

Genno before and after: on the left a softer midsection in grey shorts, on the right defined abs in black shorts

My story

I've transformed my core. And I'm going to show you exactly how.

I've been training for over 7 years and tried every ab workout out there: crunches, cable work, hanging leg raises, every viral routine online. For a long time I put in the work and still couldn't figure out why my core wasn't changing.

It took years of trial and error, studying how the core actually works and testing everything on myself and my clients, before I finally got results.

People online say a calorie deficit and a cable crunch is all it takes. Nutrition matters, but most people miss everything else that goes into real core training: posture, lower abs, obliques, deep stabilizers. Miss one and you leave results on the table.

That's why I built this challenge. Not random exercises, but a system that trains every function of your core and gets you results that last.

I've done the trial and error so you don't have to. Join the challenge and I'll meet you inside.

Reactions from my last program

Filippo
Really starting to feel a difference, and it’s just day three!
Raghav
Brutal engaged all my core strength
Archie
Best abb workout I've ever done 👍
Matej
Amazing, right at my limit!
David
Made it to the end! Just finished day 30 of this 30 day ab challenge! This has been such a great ab workout experience. I am very grateful that I came across your page and got to do this program that you created. Let alone for free. Thank you so much!

You loved the last one. This one's even better.

Questions

I already do Pilates or lift. Is this for me?

Yes. Keep doing what you love. This is the 15-minute ab block those programs leave out.

How do I do the workouts? Live or in the app?

In the GENNOFIT app on your phone. Every session is a follow-along video with Genno, so you train whenever it suits you, with no live sessions to schedule around. The app opens Sunday, Nov 1 and Day 1 is Monday, Nov 2.

When does it start?

Day 1 is Monday, Nov 2. Join the waitlist and we'll email you before it opens with everything you need to get going.

Is this just crunches?

No. Crunches train one thing: flexion. The challenge trains five: flexion, anti-extension, rotation, anti-rotation and isometric stability. Each gets its own weekday, then every Friday puts them together, including the obliques, serratus and deep stabilisers.

Does it get harder?

Yes. The five-day cycle runs once a week for six weeks. Every time a theme comes back, the exercises are harder and more complex. Each workout also tells you why you're doing it.

Do I need equipment? I'm a beginner.

Just one dumbbell and your body. Every hard move has an easier option.

Are there rest days?

Yes. You train Monday to Friday and rest Saturday and Sunday. 30 workouts over 6 weeks.

What devices does it work on?

iPhone and Android.

Can I watch it on my TV?

Yes. On iPhone, open Control Center, tap Screen Mirroring and pick your Apple TV or AirPlay-compatible TV. On Android, use Cast or Smart View from Quick Settings to send it to a Chromecast or smart TV. Start the workout on your phone and follow along on the big screen.

Not interested?

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